27 November 2021

10 Ways to Use Audio to Sell More Books

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:

1. Audiobook samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don’t think you’re a good reader, have someone else do it or hire some voice-over talent)

5. Audio series: consider creating an audio series based on your book’s topic. Remember though, if you’re just rereading the content from your book then these CDs aren’t necessarily an added value item but an audiobook. Your audio cd needs to be different from your book in order to entice the reader to buy it in addition to the book. So, for example, if you finish your book and you say, “gee, I wish I had included a chapter on XYZ,” now you can create that additional chapter (or chapters) in your audio series.

7. Speak up! It’s not always about a recorded product or podcast, get out and talk about your topic in front of a crowd. Passion sells, and if you speak passionately about your topic, your audience will resonate with your message, and (hopefully) book sales will follow.

9. Radio is another powerful way to sell books. Keep in mind that one radio show often doesn’t sell books but doing many shows might. Also, if you’re going to do radio, get some media training so you’re spot-on in your presentation and can relay your most important points in succinct, bulleted, benefit-driven points. These will help engage the listeners and encourage them to buy.

10. If you’re going after the radio, don’t forget the Internet radio. While the podcasting craze is taking over a lot of the Internet radio territory, there are still a lot of shows out there in need of guests. Also with Internet radio, you tend to find more niche topics so you can really target your shows and your readers!

Using audio to promote your book is a powerful way to gain additional reader attention. Not only that, but you never know who will respond better to audio than to a printed review, ad, or article. Putting the audio element into your sales arsenal can make for a powerful partnership, and the good news is that every day, audio and the creation of audio products becomes more accessible.

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